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Blossom Brand Guidelines
Blossom Icon

Blossom

Where English Learning Blossoms Like Flowers

"Every day is a new beginning, every word is a new flower."

Our Story

Blossom is more than just an English learning app. We are companions on a journey where English skills bloom like flowers through daily diary writing.

We believe that learning English should not be a daunting challenge, but rather a joyful experience of sharing your story with the world. Our warm coral pink and soft peach color palette wraps learners' hearts in comfort, while clean and readable typography expresses both the seriousness and accessibility of English learning.

Supporting 15 languages, Blossom is building a global community where users from around the world communicate and grow beyond language barriers. When small daily achievements come together to bloom into beautiful English skills like a bouquet of flowers, that's where Blossom exists.

Blossom Brand

Design Philosophy

Transforming English learning into a daily journey of growth and self-expression.

🌱

Growth

English skills bloom progressively like flowers, one day at a time.

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Warmth

Coral pink colors create a friendly, embracing atmosphere.

✨

Accessibility

Clean typography and intuitive UI for everyone to use easily.

🌍

Global

Supporting 15 languages for worldwide communication.

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Personalization

Customized learning through personal diary writing.

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Community

Growing together through sharing and interaction.

Visual Identity

Logo

Blossom Icon

Icon Mark

Blossom Logo

Full Logo

Color System

Main Colors

Primary

Vibrant Coral

HEX #FF635B
RGB 255, 99, 91
Secondary

Alternative Coral

HEX #FC746D
RGB 252, 116, 109

Feature Colors

Diary Voca

Vocabulary Purple

HEX #6D36D5
RGB 109, 54, 213
Diary Speak

Speaking Blue

HEX #1C49FF
RGB 28, 73, 255
Diary Inspector

Review Gold

HEX #FFB000
RGB 255, 176, 0

Level System Colors

Level 1

#FFFACD

Level 2

#98FB98

Level 3

#ADD8E6

Level 4

#FFDAB9

Level 5

#E6E6FA

Level 6

#FFB6C1

Level 7

#90EE90

Typography

Pretendard

Our primary typeface for all communications

Open Font License (OFL)

Headlines are bold and confident

Font weight: 600-700

Body text is clear and readable across all languages and devices.

Font weight: 400-500

ꡐ보손글씨 2019

Emotional expression font for diary content

Free for Personal & Commercial Use

"맀일의 일기가 λ”°λœ»ν•œ μ†κΈ€μ”¨λ‘œ ν”Όμ–΄λ‚©λ‹ˆλ‹€"

"Every diary entry blooms with warm handwriting"

Voice & Tone

How We Sound

Blossom
Blossom now
Encouraging

Daily Streak Achievement! πŸŽ‰

"Great job on your 7-day streak! Keep blooming!"

Blossom
Blossom 2m ago
Friendly

Time to Write ✍️

"Hey there! Ready to capture today's moments?"

Blossom
Blossom 5m ago
Supportive

Welcome Back πŸ’

"No worries about missing a day. What matters is that you're here now."

Voice Principles

  • 1

    Be conversational

    Write like you're talking to a friend, not giving a lecture.

  • 2

    Stay positive

    Focus on possibilities and growth, not problems.

  • 3

    Keep it simple

    Use clear, everyday language that translates well.

  • 4

    Be inclusive

    Consider cultural differences and diverse perspectives.

Brand Applications

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Mobile App

iOS and Android app designs with consistent UI patterns

🌐

Web Platform

Responsive web design system and components

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Email Templates

Newsletter and transactional email designs

πŸ“±

Social Media

Templates for Instagram, Twitter, and Facebook

🎁

Merchandise

Branded swag and promotional materials

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Presentations

Keynote and PowerPoint templates

Downloads

Everything you need to represent Blossom beautifully and consistently

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Complete Brand Kit

All brand assets in one comprehensive package

  • Logo files (SVG, PNG, EPS)
  • Color palettes
  • Typography guidelines
  • Templates & examples
🎨

Logo Package

All logo variations and formats

🎨

Color System

Swatches for all design tools

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Typography

Font files and usage guide

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Templates

Design templates for all platforms

Need Help?

Our brand team is here to help you represent Blossom at its best

Brand Inquiries

Questions about using our brand?

brand@blossomdiary.com

Partnership

Interested in collaborating?

team@blossomdiary.com

Β© 2024-2025 Blossom Diary. These guidelines are proprietary and confidential.